Canopy, an environment focussed not-for-profit entity, has released their annual Hot Button Report, which enables fashion brands and retailers to robustly assess suppliers of Man Made Cellulosic Fibers (MMCF) for their forest fiber sourcing. Commenting on the ranking, Mr. H. K. Agarwal, Managing Director, Grasim Industries Ltd., and Business Director, Birla Cellulose, said: “This esteemed […]
Textile recycling innovator SaXcell has signed a Memorandum of Understanding (MoU) with Aditya Birla Group’s, Birla Cellulose, one of the world’s largest manufacturers of man-made cellulosic fiber. The MoU paves the way for the expansion of collaboration between the two companies for production of recycled man-made cellulosic fibers. SaXcell’s textile waste pulping technology combined with […]
Birla Cellulose, the pioneering pulp and fibre business of the Aditya Birla Group, has once again redefined the world of sustainable fashion by introducing its latest creation – Birla EcoSoft. This revolutionary variant, bamboo viscose fibre, is set to transform how we perceive fashion, blending style seamlessly with environmental consciousness. The story behind Birla EcoSoft […]
Every year, significantly large amount of textile waste is generated worldwide out of which very little quantity gets recycled into new clothing. Large quantity textile waste generated is leading to significant increase in environmental pollution. To tackle the textile waste challenge the big fashion brands and the textile value chain are planning their next steps […]
Birla Cellulose teams up with GoNatura, a Bengaluru-based sanitary pad to produce cost-effective and environment-friendly sanitary pads using the Viscose-based Purocel EcoDry fibre as a top-sheet in their GoNatura sanitary pads. With the mission to overcome the environmental consequences endured due to the global consumption of plastic based single use sanitary pads and curbing the […]
Fluid Fashion enters the textile hub of the nation The Aditya Birla Group is a global leader in sustainable fibres, and Birla Cellulose’s premier fashion ingredient brand “Liva” opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat on Monday to cater to the growing demand of Textiles and Clothing. “Surat is recognised as […]
Birla Cellulose, part of Aditya Birla Group is one of the largest global manmade cellulosic fibre (MMCF) producer, has joined the “Circular Fashion Partnership”, a cross-sectorial project led by Global Fashion Agenda, Reverse Resources and BGMEA, to accelerate the transition to a circular fashion industry, by demonstrating a Circular Fashion Business Case in Bangladesh. Birla […]
From sustainable forestry to carbon sequestration to conservation of land and water, Birla Cellulose is ensuring that VSF provides the ultimate environment-friendly fashion choice. Cellulose, the biodegradable and most abundant organic polymer on Earth, lends itself naturally to sustainability. The Aditya Birla Group offers an entire range of cellulosic fibres derived from natural and sustainable […]