FIBRE

HeiQ announces launch of new BOSS x HeiQ AeoniQ™ polo shirt

HeiQ is thrilled to announce the next launch of the previously ISPO-awarded BOSS x HeiQ AeoniQ™ polo shirt during the highly anticipated BOSS OPEN tennis tournament in Stuttgart. The BOSS x HeiQ AeoniQ™ polo shirt is crafted from 87% HeiQ AeoniQ™, a revolutionary cellulosic yarn, derived from certified wood pulp, with performance attributes rivaling polyester […]

FIBRE SUSTAINABILITY

HUGO BOSS reveals first Polo Shirt replacing 87% polyester with HeiQ AeoniQ™ fiber

HeiQ announced that the German premium fashion company HUGO BOSS revealed the first product made with HeiQ AeoniQ™ fiber – a seamless high-performance Polo Shirt. With that, the company marks a milestone within the partnership that will enable the replacement of synthetic fibers to reduce their impact on the planet. The product is crafted with […]