Arvind partners with Textile GenesisTM for block-chain based track & traceability initiative

Arvind Limited, the $1.5 billion textile to technology conglomerate and the largest manufacturer of denims in India, announced recently about its collaboration with Textile GenesisTM a block-chain enabled digital transparency platform for apparel supply chain. This collaboration will address the emerging need for Transparency across the complete Denim supply chain, backed by a credible Traceability mechanism.

This platform will provide complete traceability of upstream (cotton and other inputs) being used by Arvind to the customers. This technology works closely with a network of key sustainable fibre suppliers and textile chain partners helping create a sustainable ecosystem for major brands and retailers.

Talking about the new initiative Mr. Aamir Akhtar, CEO, Lifestyle Fabrics – Denim, Arvind Limited emphasised that, “At Arvind Denim, it is our constant endeavour to bring the latest in design and innovation to our key partners/customers backed with a promise of sustainability. This is yet another step in that direction. We are elated to embrace this new technology which will prove impactful in coming times.”

“Sustainability and Traceability are really two sides of the same coin, and great to see Arvind taking a lead on both fronts.  Our supply chain traceability platform will create end-to-end traceability for Arvind’s innovative and sustainable products across the entire supply chain using Fibercoins™ traceability technology” says Mr. Amit Gautam, CEO & Founder of TextileGenesisTM.

Arvind Denim’s wide range of sustainable offerings like single-origin non-conflict cotton Renaissance range of recycled cotton, polyester and other man-made fibres; natural indigo etc., will be available with full track & trace.

Path breaking digital “Fibercoins™” technology from TEXTILE GENESIS™, allows brand and retailers full value chain traceability and visibility along with ESG (environmental, social and governance) credentials of the Supply Chain Partners from fiber-origin to retail.

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